Seller guide
Set your store name
What is this?
Replace the default name (e.g. Shop 1234) with the business name customers will recognize.
Why it matters
A custom store name builds trust and is required before you can publish.
Step-by-step
Open Store profile
Open Store profile from the sidebar. On a phone, tap Dashboard → Open menu → Store profile. You land on the Profile tab.
Edit Shop name
Under the cover photo, type in Shop name: your brand, shop or professional name, at least 2 characters.
Save changes
Tap Save changes in the bar at the bottom and wait for Changes saved.
Preview on storefront
In the Your shop link card, tap View store to check the name.